What’s the difference between a content writer and copywriter

Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered: What is the difference between a content writer and a copywriter? In fact, you have probably used them interchangeably in the past, too.

B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco. In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.