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The journey of Spacebar

With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following: A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head) Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course) Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.

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4 tips for Content Marketing in India for Healthcare

The number of Indians using the internet has been soaring in the past few years. According to to a research report by The Statistic Portal, India has over 460 million Internet users out of which nearly 200 million are active internet users. With an ever growing Internet base, more and more traditional marketers have been using content marketing as a core ingredient for brand awareness.

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Content Marketing Industry in India

The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence.

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Top trends of content marketing in India

Experts predict that almost 66% of companies are investing in content marketing and this number is expected to rise. Brands that adopt content marketing early in their marketing strategy will quickly learn, iterate and reap rewards. As you move into 2017 and think about the future of your businesses, it’s time that you know and understand some trends impacting content marketing in India.

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Challenges of content marketing in India

Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research,  professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.

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