Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.
Restaurant content marketing
Image source: pinterest.com/pin/624452304552462306
Content is the soul of any and every kind of marketing tactic. Without well-designed and relevant content, you simply cannot expect to get the desired results. Content marketing in India for restaurants isn’t a very old concept but has recently gained a lot of popularity. Some of the best examples of excellent content marketing in India include the Fork You Too restaurant, Delhi NCR and KFC India. They create quirky images, memes, and GIFs on Facebook and Instagram to promote their food and restaurant.
Let’s dive deeper into the ocean of content marketing for restaurants.
How is content marketing ideal for your restaurant
1. Weaves Brand Identity
In order to create a positive and unique image, you must have informative, interesting, and attractive content on your website, social media pages, and other channels. The more creative and unique content, the better can be your restaurant’s brand identity.
2. Feeds Information to Seekers
Content provides all the necessary information that people are looking for. Right from the history of your restaurant to the kind of food you serve and the contact details, everything is provided by well-designed and channelized content.
Provide information with content
Source: giphy.com
3. Guides in Decision Making
With so many restaurants that specialize in different kinds of food, people generally get confused which one to opt for their family dinner, snacks with friends, lunch with their significant other, and brunch with colleagues. Content in the form of images, videos, reviews, and ratings helps them to make a decision.
4. Brings Physical and Web Traffic
A good brand identity, positive ratings and reviews, and well-created content can not only attract traffic to your website and social media channels but can also increase the foot traffic in your restaurant.
The recipe of content marketing for restaurants
| How to use? | Channels | |
Blogs |
Talk about various food trends, some recipes that you would want to share, healthy eating ideas, different food types, etc. |
|
Review |
Encourage your visitors, especially food bloggers and reviewers to add reviews about you r restaurant, its food, service, ambiance, value for money, and other aspects |
|
eBooks |
History of your restaurant, information about your restaurant, describe some outstanding dishes. You can include infographics, images, videos, and other types of content in ebooks. |
|
Videos |
The ‘how-to’ videos about different cooking and kitchen hacks, interview of the staff, owner’s interview, influencers and food bloggers talking about your restaurant, 360° view of your restaurant |
|
Trivia |
Funny things about food, facts about food, facts about your restaurant, information about the dishes on your menu in image, video, or textual form |
|
Infographics |
Research data about food, food trends, local food preferences, etc. |
|
Online perks |
Discount coupons, information about the offers, online contests, and other promotional options |
|
Newsletters |
Talk about the new or seasonal menu, additions in the menu, important information and updates about your restaurant |
|
Tips for effective content marketing for your restaurant
Be a good restaurant
Source: giphy.com
1. Get along with the Influencers
Influencers can be individual people such as renowned chefs and food bloggers or groups such as the Little Black Book (LBB) group and Buzzfeed on social media channels. Invite food bloggers, chefs, reviewers, and local social media groups to your restaurant, let them know more about your brand, offer your masterpiece dishes, and encourage them to write reviews or content on the internet. People generally follow these influencing individuals and websites and hence, your restaurant will have a wider reach. What are the result? Obviously increased footfall and goodwill.
2. Use #hashtags
Hashtags are widely used on various social media channels as they directly connect with people looking for relevant topics and food houses. Hashtags help provide a wider exposure to the images, videos, textual, and other types of posts. You can use hashtags for trending topics and keywords that people generally look for. Use only the popular hashtags in order to attract people who you wouldn’t have targeted otherwise.
3. Attend the Food-related Events
You can attend various flea markets, food trails, and local food-related events. To create a long-lasting impression on people, you can provide your restaurant menus and flyers talking about your brand to the visitors. I remember how I recently went to a flea market and got this colourful pamphlet of Taco Bell.
4. Don’t miss out on the Visuals
While focusing on creating interesting textual content for different channels, don’t forget the visuals. Keep in mind that you are in the food and hospitality industry where appealing images and creative visuals attract people. Check out Keventers’s Instagram handle. They use quirky images, latest trends, and appealing textual content and the final posts are loved by people across the country. That’s exactly what you should consider doing.
5. Keep a track of the Calendar
It is one of the most successful trends in India. Restaurants, hotels, cafes, and different kinds of eating houses often introduce a seasonal menu or tweak it a bit according to the festivals. For instance, Chhayos introduces the Monsoon Menu almost every year. You can also consider doing this for major festivals or seasons and spread the word on your website and social media channels. Don’t forget to use catchy liners to attract the foodies!
Keep in mind the efforts you took to start your restaurant. Don’t let the efforts go in vain and make your venture profitable with the help of content marketing strategies. There’s a lot that you can do with content to revamp your brand’s identity and promote aromas of appetizing food. To know more about content marketing for restaurants, you can call us on +91-22-4005 6394. We can help you enhance your restaurant’s content marketing.