Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.

1. Amul

Content marketing by Amul

This Indian brand is known for creating content related to trending news. If there’s something trending, you will find Amul coming up with creative and pun poster ads. The ever-green Amul girl is always available in their content as if she is conveying the story from Amul’s point of view. In fact, they are bold to take a stand on any social issue and create content accordingly. So whether it is any cause or issue, this brand always has an opinion. The above image is a funny poster by Amul based on the latest controversy that surrounded around the DRS (Decision Review System) in the on-going series between India and Australia.

Indeed, Amul is a perfect example of creating quality content and that too, in abundant quantity. Moreover, it often conducts interesting social media contests to engage with its customers on social media.

2. Bewakoof.com

Blog- Content marketing

Not only is their brand name hilarious, they also come up with witty and humorous content. They have some unique content for their blog posts, which often include memes and talks about fashion. Moreover, their blog posts also cover  popular events like the Comic Con, NH7 music festivals, and others. This brand believes in following what it believes in and that is to connect with their customers to the fullest by mirroring the things that are associated with today’s young population.

3. Zomato

Zomato is an online directory for finding restaurants around you. It is known for its social media posts. They come up with creative social media posts based on what’s trending like the one below that is associated with “Games of Thrones”.

Content marketing by Zomato

When it comes to content marketing, it has one of the best content marketing in India. Their content includes blogs, infographics, videos and images. Through their creative and engaging content for their audience who are foodies, they have created a top of the mind awareness when it comes to restaurant or food. Their content features pictures of delicious food, quirky blogs, and excellent online reputation management by responding back to their followers. They focus on producing great content and promote them well on their social media platforms.

4. Simplify360

This company had initially got offers from top companies like Twitter, Adobe, and WPP but they chose to decline it. Today, Simplify360 has been able to excel from where it started and is among top social media analytics companies in the country. Currently, they are active on Facebook, Twitter, Pinterest, Google+ and YouTube. So what’s unique about its content marketing strategy? Simplify360 is known to present data in a meaningful manner. It comes up with interesting infographics, and analysis carried out by various publications. Some of them are shown as follows.

Complex data is presented in a much simpler and appealing way. This way Simplify360 is able to distinguish from other similar analytics brands.

These 4 brands use different channels to promote their content and also present their content in a distinctive manner. As a result, they are able to get more engagement on social platforms and also enhance their brand image. If you are a brand looking for unique content creation, then you can use multiple elements of content such as blogs, images, videos and others. In case you need any assistance in creating your unique content strategy, then get in touch with a content marketing firm in India to help you out.