Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.
Who said you can only market content if you create it? That’s not true. You can market content relevant to your business website from other relevant sources too. But, if you desire to increase the number of visitors on your website, then you need to create content specifically for your website.
Many of us have actually been using content to market either our own profiles or the brands that we follow extensively on various social media platforms. This usually happens to those who use social media platforms on a regular basis but are unaware of the term marketing.
Content marketing in India has reached new heights over a period two decades since digital marketing gained traction in the world of technology and business. There is no doubt content marketing is favourable not only for the big and established organisations, but also for small companies and startups. It helps organisations build a healthy customer base.
Most startups always wonder whether they should invest their time and money into content marketing or just do it themselves. If you are one those who are willing to invest but are not sure, then you simply need to answer these simple questions before you consulting anybody – Do you have a website? If you don’t, should you have one? If you already have one, how do you plan to make it easily accessible to your potential customers? How do you plan to improve the ranking of your website on Google or any other search engines?
Companies always had, they still have, and will always have the need to market their business. Marketing has drastically evolved over the years with the advent of technology. Content marketing is constantly evolving even as you read this blog post, especially B2B content marketing. No kidding! If you don’t believe, then the day isn’t far when B2B content marketing budgets skyrocket and you may not have a choice but to pay a higher price.
Once upon a time, content marketing was only used by smart marketers as a secret marketing tool. Today, every business, big or small wants to avail this secret weapon. That’s why organisations must have effective content marketing strategies in place to stand.
A series of unforeseen events that have truly and really occurred in Spacebar office, in an alternative universe. As narrated by Varun.
I usually never plug in my ear phones while I’m working in office. It kind of waves me off from my attention. But one day, I decided to listen to some of my favourite contemporary music while writing my articles.