Another one of those guys who has been a part of the ever-increasing digital marketing universe. Currently, I work as a content editor but am aka the social media guy. Being a marketing student, I have learned that you cannot remain in your comfort zone forever. You need to be different and evolve over time. So, I am a person who likes to learn new things and constantly tries to develop new skills.

Social Media Marketing Agency

6 Engagement Metrics to Measure Your Social Media Performance

One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing – social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.

B2C and B2B content marketing for real estates

Content marketing for real estates

For real estates, content marketing may seem like a new concept. In an industry where you constantly need to meet multiple clients and expect at least one closure at the end of the day, content marketing can be certainly useful. You may wonder what does content marketing has to do with real estate. How can this concept of content marketing benefit your business? To answer your questions, continue reading.

Square's B2B content marketing

3 examples of B2B content marketing

The use of content marketing is only going to increase in the future. In fact, many businesses have started B2B content marketing and excel in creating an effective content strategy to achieve their business objectives. The advantages of B2B content marketing are long-lasting and thus, allow firms to take their businesses to the next level. Here’s a look at some of the best B2B content marketing strategies adopted by firms.

Content marketing in India for financial firms

Content marketing in India for financial firms

With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.