Alpana-talking-about-lockdown-journey-of-spacebar

The Things I Didn’t F**k Up During the Lockdown

RealityLeave a comment

Life has to be exploratory for one to experience joy. Be curious and say yes to new opportunities if you think they can help you pick up a new skill, expose you to something new, or simply break the rut that you’re in. If it weren’t for this inherent curiosity, I would have never traveled from IT to consulting to writing to marketing. And I don’t plan to stop here. I hope that by the time I’m a saggy old woman, I’d have gotten my hands dirty on at least three more professional areas. Sadly, the standard mode of functioning for this world has become very linear – focus on a goal and put your horse blinders on till you get there. Where’s the potential to try something you may be better at? What happens if there’s something else out there that’ll give you far more fulfilment – but you don’t even know it exists, no thanks to your blinders?

Old broken tape

Why Is Blogging Still Relevant?

Content writing, Digital MarketingLeave a comment

I see the potential bias in my answering this question, since I run a content writing agency (one of the best ones in Mumbai, if I may say so myself, cough cough). So, let me attempt to remove some of the sharp edges of that bias by using the ever so credible Google as my trusted partner. I love examples, so in this blog post, I’ll use real-life Google search results to explain to you why blogging is still extremely relevant, under what circumstances, and what’s in store for the future.

Social media for business requires you to be mindful of your customers.

How Quickly Should You Respond to Social Media DMs?

Content marketing, Content writing, Social MediaLeave a comment

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive – social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

Content writer in Mumbai vs copywriter in Mumbai

What’s the difference between a content writer and copywriter

Content marketing, Content writing, CreativityLeave a comment

Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered:

What is the difference between a content writer and a copywriter?

In fact, you have probably used them interchangeably in the past, too.

B2B content marketing in India listing for Spacebar

The problem with buying packages from online directories

Business, Content marketing, RealityLeave a comment

Content marketing in India has competition. From online directory listing sites.

Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).

Content marketing in India for IT

Challenges of Content Marketing in India for IT Firms

Business, Content marketingLeave a comment

Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.

Content Marketing in India Spacebar team

The journey of Spacebar

Business, Content marketing, Content writing, CreativityLeave a comment

With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:

A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.